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Definition of a Coach

More traditional views of (on-the-job/performance type) coaching: ‘Coaching is the process whereby one individual helps another; to unlock their natural ability; to perform, learn and achieve; to increase awareness of factors which determine performance; to increase their sense of self responsibility and ownership of their performance; to self-coach; to identify and remove internal barriers to achievement.’

‘Generally speaking, what coaches do is anchor people to their own internal strengths; they inspire organizations to dream beyond their plans. They apply emotional and intellectual intelligence to the long haul of life and work…coaches must be very special people…They must be able to transcend their own ego needs so that they can help others in unselfish ways.

‘Coaching is the art of facilitating the performance, learning and development of another.’

‘Unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them.’

‘Ultimately coaching aims to bring out the best in an individual to enable the team to work better as a whole. The same can be said of business and its leaders.’

In short, what do COACHES actually do?

Consider the coaches needs at all time

Offer support and encouragement

Ask questions


Hold the coachee to account/ensure goals are set


See goals through to the (agreed) end

Finally, coaches must be selected and trusted by clients as highly reliable learning resources.’

Would you like to learn more?

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